Instagram to label and penalize AI accounts that impersonate real humans

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Instagram is introducing measures to crack down on AI-generated accounts that deceive users into thinking they are interacting with real people. The platform will rename its existing 'AI creator' label to 'AI-generated profile' to make the distinction clearer. Instagram stated that users have expressed frustration upon discovering that seemingly human profiles are actually AI-generated. Accounts that fail to self-label their AI-generated profiles will be actively identified by Instagram and face penalties, including restrictions on their reach.

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