Instagram Launches TV App for Apple TV With Reels and Live Video

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Meta is bringing its Instagram for TV app to Apple TV, extending the platform's push into living rooms. The company first tested a Reels-focused, big-screen version in December of last year. In June, it added new features to the app, which already runs on Amazon Fire TV, Samsung Smart TVs, and Google TV. The Apple TV expansion has drawn little public announcement, but MacRumors spotted the platform added to the updated app's App Store listing on October 23.

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