Instagram Expands Video Uploads to 90 Minutes, Taking Aim at YouTube

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Instagram is rolling out support for long-form videos lasting up to 90 minutes, moving beyond its traditional short-form content. The change gives the Meta-owned platform a chance to compete more directly with YouTube, the dominant destination for lengthy video. Whether Instagram can capitalize on this opportunity will depend on how well it executes the rollout and courts creators. The article frames the move as a potential challenge to YouTube's position in the video market.

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