Instagram expands into longer widescreen video with a new Features push

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Instagram is launching a major push into longform horizontal video, which it is calling "Features." Instagram head Adam Mosseri, who had long opposed longform video on the platform, explained the shift in a roughly six-and-a-half-minute video alongside VP of product Tessa Lyons. Mosseri said his concern has been keeping Instagram focused on connecting friends rather than just entertainment. He noted that longform viewing tends to involve content like Reels, photos, and carousels that users might not share with friends, which can translate to fewer likes and shares. The move positions Instagram to compete more directly with YouTube.

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