Instagram Chief: Disabling Algorithm Cuts User Engagement by 50%

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Instagram head Adam Mosseri has claimed that user engagement drops by approximately half when the platform's recommendation algorithm is turned off. His comments come amid ongoing discussions around algorithm opt-out options, particularly in Australia. Mosseri's statement highlights how deeply the platform's content-ranking system influences what users see and interact with. The remarks underscore the tension between user autonomy over content feeds and the engagement-driven design of major social media platforms.

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