Instagram chief backs AI content labels, not bans, with user feed controls

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Instagram head Adam Mosseri stated in an interview on Lenny Rachitsky's podcast that the platform should not ban AI-generated content but should clearly label it for users. He argued that individuals who dislike AI content should have the ability to exclude it from their feeds, while enthusiasts should be able to curate feeds filled exclusively with it. Mosseri drew a clear distinction between platform-wide removal of AI content and giving users personal control over what they see. Instagram joins platforms like TikTok, YouTube, and Facebook in grappling with how to handle the growing volume of AI-generated material online.

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