Instagram adds AI creative assistant to Edits app to help creators improve posts

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Instagram announced on Wednesday the addition of an AI-powered creative assistant to its standalone Edits app. The tool connects to a user's Instagram account and analyzes performance data such as likes, views, video retention, and shares. Creators can ask the assistant open-ended questions about content trends, audience engagement, and why certain posts performed better than others. The feature is designed to help users refine their content strategy based on personalized insights drawn directly from their account metrics.

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