Insta360 eyes smart glasses and Canon rivalry after hitting 10 million cameras sold

Insta360, the Chinese camera maker that controls 73 percent of the global 360-degree camera market, has sold its 10 millionth camera and opened its first US flagship store in New York City's Times Square. The company recently spent $298 million on memory chips alone — a sum exceeding GoPro's entire market valuation — signaling aggressive production plans. Beyond its core 360-camera business, Insta360 is now setting its sights on the smart glasses segment. The expansion reflects the brand's ambition to move beyond action and 360 cameras and compete with more established imaging companies like Canon.