Influencers Disrupt Naomi Osaka's US Open Match, Forcing Umpire to Intervene

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During Naomi Osaka's match against Anastasia Zakharova at the 2024 US Open, a group of influencers in a luxury suite caused enough disruption that the umpire had to pause play and repeatedly ask them to be quiet. Other content creators were simultaneously requesting full-flash photos from US Open staff while the match was in progress. The incidents drew attention to the USTA's expanded creator access program, which media operations director Jeanmarie Daly had described last month as nearly doubling the number of credentialed content creators. The situation has raised questions about the boundaries and conduct expected of influencers granted special access to professional sporting events.

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