Indie Dev's 16-Day Build-in-Public Experiment Reveals What Actually Drives Growth
A developer behind 01MVP, a free suite of tools including a Timestamp Converter and JSON Parser, tracked 16 days of daily posting across X/Twitter, dev.to, and Zhihu to measure what drives growth for indie projects. The most striking finding was a 12x engagement difference between posts placed in the Build in Public (BIP) community versus raw timeline posting, with identical content receiving 36 views and multiple interactions in BIP compared to just 3 views with none elsewhere. Image-based tweets consistently outperformed text-only posts, while engaging with large accounts proved fruitless — smaller indie developers with 100–1,000 followers delivered far better interaction rates. Dev.to articles continued generating traffic weeks after publication through search, offering long-term reach that Twitter's algorithm-driven spikes could not sustain. The developer concluded that distribution strategy, not content quality, is the primary lever for early-stage indie dev growth.
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