India Scraps TV Ad Time Limit, Reversing 2006 Broadcasting Rule

The Indian government has removed the 12-minute-per-hour advertisement cap that had been in place for television channels since 2006. The move marks a significant policy reversal in broadcasting regulation. This decision comes just months after the Delhi High Court upheld the same restriction, ruling that broadcasters had no constitutional right to unlimited monetisation of public airwaves. The court had previously found the cap to be legally sound and not a violation of broadcasters' rights. The removal of the cap is expected to give TV channels greater flexibility in scheduling and monetising advertising time.