India's Urban Loneliness Crisis Fuels a Growing Silver Economy

India is experiencing a rising loneliness crisis driven by rapid urbanization and an ageing population. Shifting social structures have left both young urban migrants and older adults feeling increasingly isolated and disconnected. In response, a so-called 'silver economy' is emerging, offering market-based services aimed at providing companionship and care. Experts emphasize that loneliness must be treated as a fundamental human need, not merely a lifestyle concern. The trend signals a broader societal reckoning with the emotional costs of modern urban life in India.