India's new e-commerce rules from 2027 to ban dark patterns and price tricks

The Indian government has announced updated e-commerce regulations set to take effect in January 2027. Platforms will be required to display previous pricing transparently and must not manipulate search results to mislead consumers. Sponsored listings will need to be clearly disclosed so shoppers can make informed decisions. Companies will also be obligated to handle customer complaints efficiently and coordinate with the National Consumer Helpline. Additional measures will address stricter oversight of data practices, imported goods, and bundled fee structures.