India's New E-Commerce Rules 2026 to Boost Online Shopping Transparency

India has introduced the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, which will come into effect in January 2027. The regulations are designed to make online marketplaces more transparent and accountable to consumers. The rules place new obligations on e-commerce platforms to provide clearer information to shoppers before purchase. The move is part of a broader government effort to strengthen consumer rights in the rapidly growing online retail sector.
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