India's medical regulator bans AI-generated patient testimonials in ads

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The National Medical Commission has issued new guidelines restricting the use of artificial intelligence in medical advertising. It prohibits registered doctors and hospitals from creating synthetic patient testimonials or manipulating online search rankings. The rules also ban absolute claims of being the best or guaranteeing specific treatment results. Furthermore, offering discounts or referral incentives that could promote unnecessary consultations is not permitted. These measures aim to curb misleading advertising practices in the healthcare sector.

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