India's Beauty Market Booms as Science, Spending and Shifting Attitudes Converge

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India's beauty and skincare industry is experiencing rapid growth, fuelled by changing consumer mindsets and greater awareness about personal care. Modern skincare routines increasingly incorporate scientifically advanced ingredients, moving away from traditional methods. Cosmetic procedures are gaining mainstream acceptance, with more people opting for subtle aesthetic enhancements. Digital platforms and social media influencers play a major role in shaping how consumers discover and purchase beauty products. The broader trend points to a growing demand for personalised wellness and an evolving, more inclusive definition of beauty.

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