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India Amends E-Commerce Rules to Curb Dark Patterns and Sponsored Listings

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The Indian government has introduced the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, targeting deceptive practices on online platforms. The amendments aim to address dark patterns and undisclosed sponsored listings that mislead consumers. These changes were announced by the Centre and are designed to strengthen transparency and accountability in the e-commerce sector. The new rules are set to come into effect from January 1, 2027, giving platforms time to comply with the updated regulations.

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India Amends E-Commerce Rules to Curb Dark Patterns and Sponsored Listings · ShortSingh