In the AI Era, Winning Means Choosing the Right Problems, Not Working Harder
A software engineer argues that motivation, discipline, consistency, and obsession are merely execution tools — worthless without sound judgement about which problems deserve pursuit. He contends that professional identity should be anchored in a problem-solving approach rather than a job title, making it resilient to technological change. With AI dramatically lowering the cost of building, he says the scarce and valuable skill has shifted from fast execution to correctly identifying, contextualising, and validating real-world problems. He positions AI as a hypothesis machine useful for research, prototyping, and simulating stakeholders, while emphasising that human judgement remains essential for testing ideas against reality. The proposed workflow moves from selecting a meaningful domain and observing real problems, through AI-assisted thinking and rapid building, to measuring real-world signals before deciding to scale or stop.
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