I built a newsletter swap tool, then learned the market had moved

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I started with a simple picture of a newsletter swap: two publishers agree to feature each other, write down what each will publish, and check that both placements actually go out. It sounded like a useful little workflow to organize, so I built Surka. Then I looked at how publishers find partners today. The first problem I had imagined was much less open than I thought. In a 2020 Indie Hackers exchange, writers posted their newsletter, subscriber count, open rate, and audience, then invited one another to get in touch.

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