Hyperlocal marketplaces challenge major e-commerce giants in India

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Hyperlocal marketplaces connect consumers with products from nearby physical shops rather than distant warehouses. Platforms like FRQ provide small retailers with personalized online storefronts, allowing them to establish a digital presence. These services address a demand in Tier 2 and 3 cities for online convenience combined with the trust of local, visitable shops. The model utilizes complex technical solutions, such as geospatial queries, to match shoppers with neighborhood inventory.

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