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HypeFox's AI runs its own Instagram accounts; week one results show few views and no signups

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HypeFox, an AI app that creates and posts short videos for YouTube Shorts, Instagram Reels and TikTok, is testing itself by running two Instagram accounts autonomously, one in English and one in Italian, since October 21 and 22. Each week the system plans its posts, picks formats using Thompson sampling, and generates videos about 30 hours before their scheduled slots without human editing. In the first week the accounts published 16 videos in total and gathered about 1,000 views each, with most viewers swiping away within three seconds. Neither account produced any signups, and the system cannot yet learn from performance data because no video had reached seven days old. The developer noted that the AI-made plain explainers held viewers better than a polished demo video the team had posted themselves.

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