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How Vyral Built a Scalable Instagram AutoDM System Using AWS and Webhooks

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Vyral, an Instagram AutoDM platform, engineered an event-driven architecture to help creators automatically send personalized direct messages in response to comments at scale. The system uses Instagram webhooks to receive real-time comment events, which are validated and queued instantly without performing heavy processing inside the webhook handler itself. AWS DynamoDB and Node.js power the backend, enabling predictable performance and non-blocking I/O suited to handling large traffic spikes. A key design principle was early event filtering — discarding irrelevant webhook events before they enter the processing pipeline — to reduce downstream load. The architecture was shaped largely by edge cases such as duplicate webhook delivery, comment deletions, and viral traffic bursts from creators with millions of followers.

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