How to use Google's Ads Transparency Center to study competitor ads

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Google publishes every Search, YouTube and Display ad in its Ads Transparency Center, along with the dates they ran and the countries where they appeared. The guide explains how to search a competitor's domain, filter by country and ad format, and review each ad's versions and reach. It recommends sorting ads by run length, since long-running ads are likely profitable, and grouping them by landing page to spot which offers convert. The author also presents a paid Apify tool that exports ad data into a spreadsheet, with costs of $1.50 per 1,000 ads, and suggests weekly comparisons to track new tests.

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