How to Track Whether AI Chatbots Recommend Your Product in Search Results

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As more consumers use AI tools like ChatGPT and Perplexity to research purchases, brands are increasingly focused on whether they appear in AI-generated shortlists — a practice now called GEO or AEO tracking. Manual methods of pasting questions into chatbots become unscalable beyond roughly ten queries and offer no week-over-week trending. A more structured approach uses official APIs from OpenAI, Perplexity, and Google Gemini to programmatically query these engines and record metrics such as brand mentions, citation position, and competitor share of voice. One developer has built an automated tool called AI Brand Visibility Tracker on Apify, which accepts a brand name, domain, and competitor list, then generates buyer-intent questions and returns structured JSON results per engine. A key output is the list of cited domains, which reveals which third-party sources AI engines trust — effectively guiding more targeted content and link-building efforts.

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