How to track Google AI Overviews: a manual method and what to measure

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Google's AI Overviews are generated summaries shown above standard search results for some queries, and they are not ranked positions the way links are. Marketers can track them by choosing a fixed set of queries, checking them on a regular schedule, and recording whether an Overview appears, whether their brand is named, which sources are cited, and how the brand is described. Key metrics include the trigger rate, the mention rate, and share of voice across competitors. The guide notes that ranking well does not guarantee inclusion in an Overview, and that results can vary by location, wording, and time. A simple spreadsheet process can work for small query sets, though it becomes impractical as the list grows.

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