How to track brand mentions and citations in Perplexity AI answers

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A method for monitoring brand visibility in Perplexity involves running a fixed set of buyer questions repeatedly and logging whether the brand is named and which source URLs are cited. Perplexity's answers include citations, so each response yields two separate signals: a brand mention in the text and one of the brand's pages appearing in the source list. The approach recommends using 20 to 50 prompts across category, use-case, comparison and problem types, each run at least three times in fresh threads under consistent conditions. Results are recorded in a spreadsheet and turned into metrics such as mention rate, citation rate, share of voice and top cited domains. Tracking these figures week over week reveals trends rather than relying on single snapshots.

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