How to Revive a Stalled Migration When Clients Stop Responding
A common reason technical migrations stall is clients going silent, and generic follow-up messages rarely resolve the problem. Research by Gollwitzer and Sheeran shows that vague requests underperform, while specific asks naming a person, action, item, and deadline significantly improve response rates. Externally imposed deadlines, such as contract end dates or client-chosen go-live dates, are more effective than manufactured urgency, according to Ariely and Wertenbroch. When a contact lacks the authority to act, escalating via a courtesy copy to the contract signer — who holds power, legitimacy, and urgency — can quickly unblock progress. Keeping all communication visible to internal account teams also ensures your organization is never caught off guard if a delay is later reviewed.
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