How to Publish an Unlisted iOS App on the App Store: A Developer Guide

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Apple's App Store Connect offers an 'Unlisted App' distribution method that allows developers to publish iOS apps accessible only via a private link, keeping them hidden from the general public. This option suits businesses, universities, and private communities that need App Store-hosted apps without a public listing. To publish an unlisted app, developers must upload their app via Xcode, set the distribution method to 'Private' in App Store Connect's Pricing and Availability settings, and submit a separate Unlisted App Request Form to Apple. Once both the app review and the unlisted request are approved, a unique private URL is generated within App Store Connect and can be shared exclusively with intended users. Unlisted distribution combines the security and infrastructure of the App Store with controlled, restricted access.

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