How to move a store off Shopify without losing search rankings

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A migration guide from an ecommerce platform engineer explains that SEO, not products or customers, is the main risk when switching platforms. The process begins with inventorying every indexed URL using Google Search Console, sitemaps, and a site crawl to identify those that rank, earn backlinks, or drive traffic. Where possible, the new store should keep Shopify's URL structure, and any changed paths need a full 301 redirect map. Redirects should be configured and tested before DNS is switched, since 404 errors appearing after cutover can erode rankings for months. Finally, content and metadata such as meta titles and descriptions must be carried over, and the author recommends monitoring Search Console's coverage report after cutover.

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