How to Check Whether ChatGPT and Perplexity Recommend Your Brand

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Buyers increasingly ask AI assistants for product recommendations rather than scanning search results, so a brand missing from those answers may lose visibility. The article outlines a manual method: write 10 to 20 buyer-style prompts that avoid naming your brand, query ChatGPT and Perplexity in fresh sessions, and log mentions, ranking, competitors and cited sources in a spreadsheet. It cites Pew Research data showing lower click-through when AI summaries appear, though that study concerns Google rather than ChatGPT and shows correlation only. A Gartner forecast of a 25% drop in traditional search volume by 2026 is also referenced as context. The author stresses repeating checks over several days, since the same prompts can produce noticeably different answers between runs.

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