How to check if ChatGPT recommends your brand: a 30-minute manual audit
More and more people skip the search results page entirely. They open ChatGPT, Perplexity or Gemini, type a question like "what's the best invoicing tool for freelancers?", and pick one of the two or three names the answer gives them. Forget keywords for a moment. AI assistants receive full questions, often with context. Write 15 to 20 of them, split into three groups: Discovery questions: "what tools help with X?", "how do small teams handle Y?"- Comparison questions: "X vs Y", "alternatives to Z", "is X worth it?"- Problem questions: the pain your product solves, phrased the way a frustrated
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