How to Build a Single Source of Truth for Multi-Location Business Data

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Managing location data across multiple platforms often leads to conflicting records, with different teams holding different versions of store hours, addresses, and other details. A structured data model can solve this by designating one authoritative internal record per location, from which all platform outputs — including Google Business Profile and store pages — are generated. The model uses a strict JSON Schema to define required fields such as identity, status, address, phone, hours, and external platform IDs. Every change is validated against this schema and a set of business rules, with separate mappers translating the record into each platform's required format. Using a stable internal ID distinct from the store code ensures the record remains reliable even through store closures or rebranding.

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