How to Build a Referral Program for Indie SaaS Using Stripe, Supabase, and Resend
A developer tutorial published on DEV Community outlines a lightweight referral system for early-stage indie SaaS products with no advertising budget. The four-file setup uses Supabase for database storage and row-level security, a custom TypeScript library for generating unique referral codes, Stripe coupons as conversion rewards, and Resend for notification emails. The guide targets founders whose early users share communities with their ideal customers, making referral quality naturally high. Industry benchmarks from tools like ReferralHero and Viral Loops suggest referral programs can drive 10–30% of new signups in early-stage SaaS, though actual results vary by community engagement. The tutorial walks through SQL migrations, auth callback integration, and a Stripe webhook handler to automate the full referral-to-reward flow.
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