How to Build a Freemium WordPress Plugin That Passes WordPress.org Review
WordPress.org's Guideline 5 prohibits plugins that contain locked, disabled, or paywalled code within the free version submitted to its directory. The compliant approach requires the free plugin to be fully functional on its own, with no hidden pro features bundled inside it. Paid features must live in a completely separate plugin sold off-site, which hooks into extension points exposed by the free plugin when installed and licensed. Developers are also advised to run the official Plugin Check tool before submitting to catch common escaping, internationalisation, and header issues that typically trigger rejection. Additional pitfalls include advertising unbuilt features in readme files and using trademarked terms in plugin slugs, both of which can result in rejection during review.
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