How Technology Is Being Used to Combat Counterfeit Products Online

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Ammie Sekhon has been exploring the technology being deployed to identify and remove counterfeit goods from online platforms. Counterfeiting has become a significant challenge in e-commerce, with fake products increasingly difficult to distinguish from genuine ones. Various tech-driven solutions are being developed and used by brands and platforms to detect and take down fraudulent listings. These tools aim to protect both consumers and legitimate businesses from the harms caused by counterfeit trade online.

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