How Steve Jobs persuaded Tim Cook to join a struggling Apple in 1998
Tim Cook recently transitioned from Apple CEO to executive chairman after 15 years leading the company, with John Ternus taking over as the new chief executive. Cook's journey with Apple began in 1998, when he made the bold decision to join the then financially troubled company. Despite warnings from peers, Cook followed his instincts and accepted Steve Jobs' offer. The decision proved to be a turning point, playing a significant role in Apple's rise to become one of the world's most commercially successful companies.
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