How Software Agencies Can Use Range Pricing to Build Client Trust

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Range pricing in software projects involves quoting a cost span, such as $45,000–$65,000, rather than a single fixed number, to honestly reflect project uncertainty. When poorly explained, clients may interpret it as guesswork, but when structured with clear assumptions, it signals transparency and professionalism. A credible range should be no wider than 25% of the midpoint and must specify what conditions correspond to the low and high ends. Agencies are advised to pair range quotes with a discovery roadmap that outlines what information would allow for a more precise estimate. This approach is particularly effective when project scope contains known unknowns or when clients are open to iterative collaboration.

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