How small businesses can write useful alt text, with before-and-after examples

Many small business websites either omit image alt text or use vague labels like filenames, leaving screen reader users and search engines with little information. The author suggests asking what the image's purpose on the page is and describing that function rather than the pixels. Examples cover hero images, product photos, linked logos, charts, and decorative elements, which should use an empty alt attribute. Practical tips include keeping descriptions brief, avoiding phrases like "image of," transcribing text inside images, and avoiding keyword stuffing. The piece also explains how to audit alt text with browser tools, screen readers, and common website builders.