How Sharing Your Startup's Build Process Can Replace Paid Marketing

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Building in public involves sharing real development decisions, fixes, and progress openly, turning everyday work into discoverable content without ad spend. Founders can document changes such as onboarding redesigns or bug fixes as short posts, giving potential users and peers concrete insight into how a product evolves. Early and ongoing public updates help audiences build context about a product before a formal launch, making announcements more meaningful to followers. Public posts can also generate feedback that directly improves the product, as audience questions may reveal missing features or unclear messaging. To stay sustainable, founders are advised to keep the habit small and focused, sharing one meaningful update at a time while tracking whether conversations attract genuinely relevant audiences.

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ProgrammingDEV Community ·

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