How One Dev Team Ditched WordPress to Unify 50+ Retail Sites on a Headless Stack

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A retail group that grows by acquiring independent shops tasked a development team with maintaining five luxury-segment WordPress websites, each inherited with inconsistent plugins, themes, and product data. The team first stabilised the sites through updates and audits, then evaluated over a dozen centralised management tools, none of which solved the core problems of decentralised product data and slow site deployment. After weeks of failed attempts using custom CSV scripts and WP-CLI workflows, the team concluded that WordPress could not support the client's model of adding a new website with every acquisition. The chosen solution moved all product and content data into a single Strapi CMS instance, with individual static frontends built in Astro for each site. The client approved the new headless architecture, addressing both the central data management gap and the need to spin up new sites far more quickly.

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