How Nike's marketing inspired Steve Jobs to launch Apple's 'Think Different' campaign

·32 views

In 1997, Steve Jobs addressed Apple employees using Nike as a marketing benchmark, arguing that the sportswear brand succeeded by selling inspiration rather than just footwear. He urged Apple to adopt a similar approach by anchoring its messaging in core values and mission rather than product specifications. This philosophy directly shaped the creation of Apple's iconic 'Think Different' campaign. The campaign went on to celebrate creativity and innovation, marking a pivotal shift in how Apple communicated with the world.

Read the full story at Times of India

This is an AI-generated summary. ShortSingh links to the original source for the complete article.

Discussion (0)

Trump Says War With Iran Is 'Effectively Over' After Qatari PM Meeting

President Trump offered some of his most definitive remarks yet on backing away from his earlier threat to resume strikes on Iran. He made the comments following a meeting with the Qatari Prime Minister. The statements signal a shift in tone after the US midterm elections. The available report does not provide further detail on specific terms or next steps.

0 comments Read more at NDTV

IndiaTimes of India ·

Trump defends Nvidia CEO Jensen Huang, says he was unaware of a spy case involving an associate

US President Donald Trump has come to the defense of Nvidia chief executive Jensen Huang, asserting that Huang had no knowledge that a woman connected to him was a spy. The remarks were made publicly by Trump in support of the tech executive. Trump's comments address concerns raised about the relationship between Huang and the individual in question. The statements have drawn attention given the sensitivity of espionage allegations involving business figures in the technology sector. Further details of the underlying matter were not included in the source text provided.

0 comments Read more at Times of India

IndiaNDTV ·

US Supreme Court Lets Trump Resume Border Wall Construction in Texas

The US Supreme Court has allowed the Trump administration to resume construction of border barriers in Texas. The ruling clears a path for work on border walls that Donald Trump has long promoted as a central piece of his immigration restrictions. Trump has repeatedly emphasized building or reinforcing barriers along the US-Mexico border. The decision lifts the obstacle that had halted the Texas construction effort.

0 comments Read more at NDTV

IndiaTimes of India ·

Nvidia and CEO Jensen Huang sued over alleged Chinese spy links and shareholder fraud

Nvidia and its chief executive Jensen Huang have been named in a lawsuit that raises allegations of ties to Chinese intelligence and claims of shareholder fraud. The complaint, as reported by the Times of India, centers on these two sets of accusations against the chipmaker and its leader. The article does not provide the full details of the claims in the excerpt available to this editor. Nvidia's response and the court's next steps were not specified in the source material. The case's developments will determine whether the allegations advance further.

0 comments Read more at Times of India