How Modern Masculinity Standards Are Quietly Harming Men's Health

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A column in The Verge explores how evolving male grooming and wellness trends are creating unrealistic expectations for men. Drawing on cultural references, senior reviewer Victoria Song examines how men are increasingly targeted by health and appearance-related marketing. The piece argues that while women have long faced pressure to meet beauty standards, similar pressures on men are now intensifying. These new norms, the column suggests, may be doing more harm than good when it comes to men's overall wellbeing.

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