How Jeff Bezos drafted Amazon's business plan on a cross-country road trip
Jeff Bezos conceived the idea for Amazon during a 2,000-mile road trip across the United States. To pursue the venture, he left behind a lucrative career on Wall Street. His then-wife MacKenzie Scott played a key operational role in the company's early days. The couple initially projected modest sales figures when they launched the online bookstore. However, customer response far exceeded expectations, prompting Amazon to expand well beyond its original retail model.
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