How Invitav built a single-template Laravel system for localized international landing pages
A developer at Invitav, a Laravel-based digital invitation platform, identified inconsistencies across its country-specific landing pages, including mismatched metadata, missing sitemap entries, and incomplete structured data. To fix this, the team replaced duplicate Blade templates with a single shared view driven by a centralized country configuration that stores language, currency, and regional details per market. One controller resolves the correct country record and pulls live pricing data, ensuring the visible page and its metadata always stay in sync. The same configuration also generates hreflang alternate links and XML sitemap entries from a single source, preventing the two from diverging over time. The approach enforces accurate locale tags — using es-CL for Chile rather than a generic es-419 — so language annotations reflect the actual page content rather than a broader target audience.
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