How Indians Shopped for Raksha Bandhan: Online, Malls, and Local Markets

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Indians chose from three main shopping avenues this Raksha Bandhan: online platforms, local markets, and large shopping malls. Online shopping stood out for its convenience, wide product selection, and fast delivery options. Malls attracted shoppers seeking an immersive retail experience, product discovery, and a social outing. Local markets also remained a popular choice, particularly for traditional and last-minute purchases. Each channel catered to different shopper priorities during the festive occasion.

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