How Daymond John Built FUBU From a $40 Budget Into a $6 Billion-Plus Brand

Daymond John launched FUBU in the early 1990s with a modest investment and support from his mother. He began by selling handmade hats in Queens, where the products quickly drew strong sales. After several banks turned him down for funding, his mother secured financing for the venture through a second mortgage on her home. Partnerships with musicians such as LL Cool J helped raise the brand's profile and credibility. The company's sales have since surpassed $6 billion.