How Cloudflare cache misconfigurations can leak WordPress user data across visitors
WordPress sites running behind Cloudflare's reverse proxy can serve incorrect or personalized content to the wrong users when cache bypass rules are misconfigured. The core issue arises because Cloudflare's default caching does not distinguish between static and dynamic WordPress pages unless explicitly instructed via Cache Rules. Plugins like WooCommerce set session-specific cookies that signal personalized responses, but bypass rules relying solely on URL paths — such as matching '/cart' — fail to account for these cookies. This gap means a cached response containing one visitor's cart or account data can be incorrectly served to another. The problem often goes unnoticed until caching is broadened to improve hit ratios, and it worsens as new plugins introduce additional dynamic endpoints that existing rules never covered.
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