How Business Central Integrates With E-Commerce, CRM, and Reporting Tools

Microsoft Dynamics 365 Business Central can be connected to three core business layers — online stores, CRM platforms, and reporting tools — each requiring careful planning around data handoffs. For e-commerce, key data flows include inventory levels, order details, pricing, and shipment tracking between the ERP and the storefront. CRM integrations benefit most when sales reps can view a customer's payment status in real time, helping avoid offering discounts to overdue accounts. Business Central has native connectors for Dynamics 365 Sales, while other CRMs typically rely on APIs or middleware solutions. Experts recommend defining which system holds the authoritative data for each field early on, as two-way syncing of the same field is a common source of conflicts.