How AI Shifted from Retrieving Information to Shaping Our Decisions
For decades, computers operated as transactional tools — users gave instructions and received outputs, with no need to trust a machine's judgment. Search engines changed information access but still left users to interpret results from multiple sources themselves. Generative AI has moved further, now acting as an interpreter rather than a retriever — users increasingly ask AI what to think, not just where to look. This shift from retrieval to judgment means AI systems carry far greater influence, especially when recommending products or decisions on a user's behalf. Because recommendations can be monetized, the trust users place in AI systems has quietly become an economic asset, often granted without any conscious choice.
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