How a Tarot Site Built a Repeatable AI Art Pipeline for Consistent Illustrations

A small tarot reading site needed a steady supply of original illustrations, since stock art was overused and hiring an illustrator for each post did not scale. The team adopted AI image generation but structured prompts into controlled blocks for subject, iconography, style, and color, keeping the palette fixed to maintain a recognizable brand look. Their workflow generates many low-resolution candidates, selects them by composition, then upscales and manually inpaints frequently flawed areas such as hands, faces, and moon phase sequences. The approach cut production time from days to hours and gave the site a distinct visual identity. The authors note that manual fixes and human review for symbolic accuracy remain necessary, and that over-reliance on a single style can make images feel repetitive.